Tamisha Williams Consulting
R E B R A N D
Aligning Vision with Values to Amplify Impact
Who is
Tamisha Williams Consulting
Tamisha Williams Consulting is a trailblazer in the educational consulting space, dedicated to helping educators and school leaders foster equity and wellness. Tamisha’s mission is to create environments where individuals can grow in self-awareness, manage emotions effectively, navigate conflict, and align their actions with their values.
Before partnering with Evouke
Tamisha’s visual brand identity was functional but lacked the emotional resonance and visuals needed to truly reflect her ethos and connect with her audience on a deep emotional level. The colors and typography and brand visuals didn't align with the emotions we wanted to evoke.
Seeking Pixie Dust:
Evouking the true essence of Tamisha’s brand.
Tamisha wanted to see what pixie dust Evouke could sprinkle onto her remarkable brand. How could her visual brand identity fully capture the calmness, alignment, expansiveness, and empowerment she promotes through her work?
She needed a brand that not only communicated these values but also felt authentic to her vision and mission. The tipping point came when she noticed a gap between her impactful services and the perception of her brand, prompting her to seek a solution that would bridge this divide.
The solution:
Evouking alignment with a smile.
Evouke delivered a comprehensive rebrand that captured the essence of Tamisha Williams Consulting.
The new visual identity, including a responsive logo, brand guidelines, and social media assets, was rolled out seamlessly.
The logo animation, inspired by the strapline “Align yourself with your values and intentions,” symbolized the impactful ripple effect of Tamisha’s work
Our Process
Our journey with Tamisha began with in-depth discovery calls to understand her vision, values, and the unique needs of her audience. We conducted thorough competitor and market research to position her brand effectively. Our strategic empathy-driven framework guided us through the creation process, ensuring that every step aligned with Tamisha’s goals.
Discovery & Research
Brand Strategy & Developmeny
Visual Identity Creation
Brand tone of voice outline
Brand Guidelines
Brand Assets
The Deliverables:
Brand Guidelines
Guidelines were provided to Tamisha to help all content creators working with her easily adopt Tamisha’s new visual brand identity.
Responsive logo
Tamisha’s logo was designed to be responsive and adapt to all sizes and situations, from a tiny favicon logo, a mobile-friendly mini logo, to a full-size logo.
Logo animation
Creating a playful logo animation that reflects the ripple effect of her work for use in video collateral.
Brand Assets
Social media covers and profile pictures were all updated to match her new brand. Design elements were provided to be used in future design projects.
Ripples of Impact
Tamisha’s rebrand received overwhelmingly positive feedback from her followers and clients. The new visuals resonated deeply with her audience, aligning perfectly with her brand’s persona.
Next up
Website Redesign
Now that her brand was transformed, it was time to update her website to reflect her brand’s new visual identity.