Disability Awareness Startup: Dis the Dis
Information Website Case Study
Project Overview:
Dis the Dis aimed to challenge negative perceptions associated with being disabled and promote empathy towards those with disabilities. In their first year, Dis the Dis planned to launch Pirate Days in schools to spread empathic awareness about disability in children.
The goal of the Dis the Dis information website was to communicate what the startup was about and convey its future goals.
The website provided information and resources for schools to run the Pirate Days and included feedback forms for users to provide input. The website was designed to be a centralhub for all information related to the Dis the Dis mission.
Lean Methodology:
Our approach for this project was a lean methodology, consisting of a discovery call with the clients, asynchronous empathic journey mapping, website information architecture mapping, and UI design. The goal was to cut down long pieces of text and
convey the information in an impactful and non-overwhelming way that is easy to skim and navigate.
Discovery Call:
We conducted a discovery call with the founders of Dis the Dis to gather information about their goals and objectives for the website. During this call, we discussed their target audience, brand identity, and key messaging.
The goal of the discovery was to deeply understand the client's vision and goals through listening and immersion.
Empathic Journey Mapping:
We conducted asynchronous empathic journey mapping to understand the users' experience and identify pain points. This helped us to optimize the user experience and provide a seamless flow for users to access the information they needed.
This helped us to optimize the user experience and provide a seamless flow
for users to access the information they needed.
Website Information Architecture:
We mapped the website's information architecture to ensure that it was intuitive and easy to navigate. This helped us to organise the information in a logical way
and make sure that users could find what they were looking for quickly and easily.
UI Design:
The final UIs were designed with the user in mind, ensuring an intuitive and user-friendly experience. We aimed to simplify the design and focus on conveying the information
in an impactful way that was easy to skim and navigate.
Outcome:
The Dis the Dis information website was a success. It assisted the founders to establish credibility and be taken seriously by investors, partners, and collaborators. The website effectively communicated the mission of Dis the Dis and its goals in a simple and non-overwhelming way. The project demonstrates our ability to approach projects with